I struggled for a long time trying to think of a name for my business that incorporated everything I am and everything I want to be. I remember the day I realized what the name for my company must be; with absolute fear and no small amount of terror I typed Wild Imaginarium into Google and held my breath. The search came back with images of The Imaginarium of Doctor Parnassus, but nothing else…no one had it? What?!
I immediately registered the name and moved to create my Etsy shop before someone, or some spybots, nabbed my name and made it impossible for me to be ME. I had put a lot of stock in finding something unusual and fun and well all the things I wanted people to know about me before we met and collaborated. I didn’t want to seem ungrounded, or unapproachable, or snooty, or boring. I just wanted to be me!
Not in a Facebook kinda way, but as though people would be interested in hanging out with me as well as creating with me. Because that is who I am! I am imaginative and fun, expressive and daring, and I am a hard worker and a big dreamer. I am me, and I want you to “get” me. I want to be your friend and I wanna help you make something wonderful!
In a way, I thought that finding a name and getting to keep it would be the hardest part of all of this. Ha! I had no idea how hard it would be to like my business cards and want to give them out. Hell, I had no idea how hard it would be to create what I saw in my head into a graphic form, the hardest part of being imaginative is settling on one idea. To create one image that told you that I designed and created costumes and accessories, produced major events and planned parties on a budget, ran an Etsy shop and did custom work, as well as a ton of other stuff that I can accomplish, well that still seems impossible.
So I didn’t. I didn’t choose one image for my business. I chose a fun shot I took of myself in the backroom at my old job and made that my avatar. I put that image, an image of me having fun, everywhere as Wild Imaginarium. Then I made some clean and purposefully blank business cards, made sure they were good paper stock and waited for them to arrive.
And now they are here! Manned with some washi tape (love it) and some sharpies, I have made my own cards and they are exactly what I wanted them to be: they reflect ME! I will continue to find fun stamps, draw doodles and personalize all of my business cards. I hope that folks are delighted by them…and if not, well I am!
And that is the point. I like me, I dearly hope you do too!